Built on trust

A magazine brings a mission to life

INDUS Holding AGFinancial report and magazine

Germany’s largest holding company for medium-sized companies is rather unique on the trading floor – it gives shareholders the opportunity to invest in SMEs in the German-speaking arena. The holding company uses its expertise, capital and connections to support its operationally-independent portfolio companies according to SME principles.

Challenge

INDUS has been delivering on its promise to invest in and support its portfolio companies over the long term for many years. In a time of global transformation, this is a challenging commitment to stick to – especially with the global economy facing a particularly harsh environment right now.

Solution

INDUS draws on the current difficult situation to strengthen its credibility by emphasising in its communications what the company represents both today and going forward. The company created the perfect forum for this several years ago with the introduction of its magazine. In this brochure-style format, the company offers concrete examples of how it is implementing this promise into its everyday operations, centred around the idea “Built on trust”.

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companies are benefiting from the holding company’s support in these turbulent times.

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The report gives practical and large-scale examples that arise from everyday professional cooperation. The powerful images intuitively convey the particular importance of trust in a project’s success.
It is designed to guide readers through the text seamlessly and underlines INDUS’s approach to quality.
In an editorial, the CEO addresses readers in a clear and concise manner and explains the core idea.
The report gives practical and large-scale examples that arise from everyday professional cooperation. The powerful images intuitively convey the particular importance of trust in a project’s success.

Overview